• Marketing Copywriter

    Job Locations US-MA-Boston
    Posted Date 6 months ago(8/16/2019 1:00 PM)
    Requisition ID
    Job Function
  • .

    Cengage Logo New

    Do you dare to reinvent the future of education?

    At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.


    As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

    Are we right for you?

    We set the bar higher by bringing our unique talents and point of view to the table every day.  We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.

    What You'll Do Here:

    You love words. They’re a puzzle for you and you get endless satisfaction tinkering with them to create dynamic messages that excite and entice new customers. That makes you a perfect candidate to join the Cengage Content Team as a Marketing Copywriter.


    Of course, you must live in the Boston, MA or Clifton Park, NY area. Why? Because we want to see you a lot and have you contribute to our energetic team. Plus, we all work better when we work together.


    You’ll put your unique spin on the Cengage story as you apply it to writing across multiple channels and formats—all while properly applying brand voice and the content guidelines.


    Cengage is an innovative force in the education market, delivering learning technology, content and services for higher education and beyond. We’re changing the lives of students with innovative new offerings like Cengage Unlimited, so you’ll have plenty to write about. Why not join us?


    Primary Responsibilities:

    • Create clear, engaging and consistent content for a variety of marketing campaigns designed to cultivate customer relationships and drive action
    • Ensure grammatical accuracy, message clarity and a consistent style and voice across all content
    • Write copy for all channels and formats, including emails, landing pages, ebooks, infographics, blogs, flyers, social media, surveys, events, video and direct mail
    • Apply writing strategies for the digital world, integrating SEO best practices into all web content
    • Proofread copy and review page layouts with a keen attention to detail
    • Collaborate with the web and creative teams about layout and design to effectively convey brand spirit and a unique customer value
    • Seek to always optimize content performance, using key metrics and performance indicators (KPIs) to elevate content quality and drive business goals
    • Conceive and produce effective marketing campaigns, aligned with corporate brand guidelines
    • Adopt the style, tone and voice for different campaigns and audiences
    • Write on unfamiliar topics as needed
    • Work independently and manage simultaneous projects with many moving parts
    • Collaborate well with stakeholders, incorporating feedback to meet goals while remaining consistent with the company brand

    Skills You Will Need Here:

    • Bachelor’s degree in communications, advertising, journalism or related discipline
    • 2-4 years of experience writing, ideally in marketing
    • Possess exceptional writing, editing and proofreading skills
    • Execute with a sense of urgency and a strong attention to detail
    • Communicate well and with confidence
    • Multitask to meet deadlines, without breaking a sweat
    • Get excited about collaborating across teams to make marketing messages that “work”
    • Sleepwalk dreaming of AP Stylebook conventions
    • Be goal driven, yet demonstrate flexibility—adapting to opportunies as they arise
    • Work well independently and with minimal supervision
    • Maintain ownership and accountability for one’s own work
    • Have proficiency with Microsoft Office Suite, and enjoy technology, including cloud collaboration tools, web content management systems, social media platforms and digital asset management systems
    • Be a fearless champion for the written word


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