• Marketing Analyst

    Job Locations US-MA-Boston
    Posted Date 1 month ago(8/16/2019 1:00 PM)
    Requisition ID
    2019-6869
    Job Function
    Marketing
  • .

    Cengage Logo New

    Do you dare to reinvent the future of education?

    At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.

     

    As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

    Are we right for you?

    We set the bar higher by bringing our unique talents and point of view to the table every day.  We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.

    What You'll Do Here:

    Cengage is on a mission to make every student a confident learner and we are looking for a Marketing Analyst to help achieve that goal.  In this position, you will be responsible for helping transform the role of the marketing analytics team from report providers to strategic data-informed decision evangelists.  The ideal candidate is a critical thinker who is adept at using data to tell stories and build consensus amongst varied stakeholders and is comfortable challenging the status quo.  As a key member of the analytics team, you will not only provide insights for a range of B2B and B2C marketing activities (campaign ROI, attribution, LTV, and demand pipeline reporting) but help to scale the analytics and insights abilities of the organization as a whole.  Reporting to the Director of Marketing Analytics, you will partner with Cengage Marketers to harness the power of data to improve decision making and effectiveness.  You will share expertise with other Analyst(s) on the team, as well as Marketers and Analysts in other groups to improve Analytical capabilities across Cengage Marketing.

     

    Position Description (Essential Duties & Responsibilities):

    • Partner with Marketing stakeholders to understand business objectives, structure key questions, and define metrics and report/dashboard structure that support business needs
    • Participate in the development and refinement of key performance indicators
    • Work with various internal technical partners to efficiently aggregate disparate data sources (Oracle, Google Analytics, Adobe Social, csv) for analysis and reporting.
    • Quickly synthesize and identify gaps in collection and/or integrity of data.
    • Conduct appropriate follow-up analyses, which may be stakeholder-directed or self-directed
    • Construct compelling storylines and narratives about insights and implications.
    • Articulate findings to internal stakeholders using strong written and verbal communication skills
    • Drive adoption and usage of reporting and metrics across the Marketing organization
    • Transfer expertise to junior members of the Analytics team and other Marketing teams

    Skills You Will Need Here:

    Knowledge/Skills/Experience:

    Basic (Required)

    • Bachelor’s degree
    • Minimum of 3 years of experience in any area of analytics, with at least 2 years’ experience in Marketing Analytics (B2B or B2C)
    • Strong SQL background, including writing advanced sql queries
    • Hands on experience with web analytics tools, Google Analytics preferred
    • Structured problem solving skills
    • Expertise with a data visualization tool, preferably Tableau
    • Ability to tell a clear story with data and translate to implications
    • Ability to create effective PowerPoint presentations, tailored for executive audience
    • Excellent communication and interpersonal skills, including the ability to train new team members

     

    Preferred

    • Degree in a related field or quantitative area of study
    • An advanced degree, or coursework towards the completion of an advanced degree
    • Experience with statistical modeling, either for prediction or causation
    • Strong business analysis skills and ability to craft insights
    • Experience with tools like Alteryx

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