At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.
As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.
Cengage is on a mission to make every student a confident learner and we are looking for a Marketing Analyst to help achieve that goal. In this position, you will be responsible for helping transform the role of the marketing analytics team from report providers to strategic data-informed decision evangelists. The ideal candidate is a critical thinker who is adept at using data to tell stories and build consensus amongst varied stakeholders and is comfortable challenging the status quo. As a key member of the analytics team, you will not only provide insights for a range of B2B and B2C marketing activities (campaign ROI, attribution, LTV, and demand pipeline reporting) but help to scale the analytics and insights abilities of the organization as a whole. Reporting to the Director of Marketing Analytics, you will partner with Cengage Marketers to harness the power of data to improve decision making and effectiveness. You will share expertise with other Analyst(s) on the team, as well as Marketers and Analysts in other groups to improve Analytical capabilities across Cengage Marketing.
Position Description (Essential Duties & Responsibilities):