• Digital Marketing Manager, ed2go

    Job Locations US-CA-Temecula
    Posted Date 1 month ago(1/15/2020 11:53 AM)
    Requisition ID
    2020-8425
    Job Function
    Marketing
  • .

    Cengage Logo New

    Do you dare to reinvent the future of education?

    At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals. As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

    Are we right for you?

    We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.

    What You'll Do Here:

    Outstanding opportunity for someone with proven digital marketing skills. Results oriented, self-starter, naturally takes initiative, excellent interpersonal skills, exceptionally organized. Exceptional at following directions and executing within deadlines. Experienced and skilled in working with clients and vendors. Well versed in technology and highly proficient in digital marketing; SEO, SEM, digital marketing, direct response marketing, Inbound and Outbound marketing, display ads, paid social media, strategy, and copywriting. This position reports to the Director of Digital Marketing.

     

    • Daily oversight of our primary marketing channels: PPC, CPA, CPL, Remarketing, for assigned categories.
    • Create, develop and manage digital marketing initiatives (i.e. SEO, SEM, Affiliate, Paid Social, and other online lead generation)
    • Create, develop and manage lead monetization strategy, optimize lead monetization across verticals (i.e. purchase leads from clients and clients operating in verticals)
    • Identify and establish relationships with digital lead generation partners, affiliates
    • Drive innovation and growth opportunities for all mobile, online, and digital lead generation efforts
    • Create, analyze and communicate digital marketing metrics, KPIs, intelligence and optimization strategies using detailed spreadsheets, reports and presentations for management
    • Responsible for planning, managing and optimizing digital marketing budgets
    • Source, establish and foster key vendor, contractor and vertical partner relationships
    • Identify new digital lead generation solutions, opportunities and partnerships to enhance and advance existing lead generation processes and initiatives
    • Create, deploy and manage lead monetization strategies to maximize digital marketing KPIs within verticals and across verticals
    • Manage data-driven daily & monthly metrics and KPIs
    • Establish and execute testing strategies for conversion rate optimization
    • Coordinate multiple resources; web developers, programmers, designers
    • Participate in the planning and execution of key marketing initiatives
    • Provide regular, detailed performance reporting
    • Constantly think of new, innovative ways to drive qualified traffic to our websites to generate leads

    Skills You Will Need Here:

    • 4+ Years of PPC, CPC, CPM, CPL, Media Buys. Retargeting Coordination a huge plus
    • 4+ Years of Google Adwords & Google Analytics
    • 4+ Years Experience w/CRO tools, SEO, SEM, SMM, Mobile, SMS, Email
    • Proficient in MS Office (i.e. Excel, Word, PowerPoint)
    • Bachelor's degree in Marketing, Advertising, Business Management, Mass Communications, Journalism, Finance, Economics or similar required
    • Only candidates residing in Southern California will be considered
    • Experience in educational marketing a huge plus

     

    IND-Sales

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