Product Manager/Sr Product Manager, ed2go

Job Locations US-CA-Temecula
Posted Date 2 weeks ago(6/25/2020 9:17 PM)
Requisition ID
Job Function
Product Management


Cengage Logo New

Do you dare to reinvent the future of education?

At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.


As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

Are we right for you?

We set the bar higher by bringing our unique talents and point of view to the table every day.  We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.


Ed2go Business Product Managers are responsible for creating and leading the vision of the ed2go product portfolio of web-based applications.  The Business Product Manager is responsible for  maximizing the value of their product lines and are accountable for the overall performance of their product portfolio.  They have a deep understanding of our business models and Go-To-Market strategies to drive product enhancements and utilization. They are responsible for meeting or exceeding business targets, developing new/modified product features based on market requirements, and driving new and reoccuring revenue of product offerings.  They work closely and cross-functionally with  Technical Product Managers, UX researchers, Marketing leaders, Sales leaders, and Catalog Product Managers to support a successful launch and positioning of new and existing products to the marketplace. The Business Product Manager is responsible for building and maintaining product lines and features based on opportunities across continuing education, corporate training, workforce development, military transitions, and other learning spaces.

What You'll Do Here:

  • Responsible for overall strategic vision and plan for products in their portfolio; achieve or exceed strategic goals for top-line and profit growth. Requires a minimum level of supervision to accomplish goals.
  • Relentless drive to build winning, customer-driven solutions that solve learners’ problems, achieve Cengage Learning/ed2go’s business goals, and maximize return on investment.
  • Makes sound, market-informed and data-driven business proposals for investment and other strategic decisions. Does so objectively with the ability and willingness to prioritize investments appropriately for the good of the overall organization.
  • Develop a strategic business plan for assigned portfolio. Must be objective and willing to make hard choices regarding investment prioritization for the good of the overall organization.
  • Understand, analyze, identify, define, and size market segments and sub-segments associated with the assigned portfolio.
  • Bring customer-focused solutions that have strong value propositions, meet demonstrated market needs, and provide unique competitive advantage.
  • For strategic market areas where the ed2go Business Product Manager is also the market expert for a given product area, they are also responsible for the competitive landscape, and how the product line can evolve to fully meet the needs of end users.
  • Manage product lifecycle of multiple products simultaneously within scope and budget.
  • Identify and test product ideas within segments, including the administration of focus groups, advisory boards, reviews, customer meetings and sensing as appropriate.
  • Regularly analyze product and portfolio plans to align forecasting and measurement of progress towards goals; provide business case for investment decisions. Collaborate with technical product management on building and executing product roadmaps. Work closely with Technical Product Managers and Business Analysts in the creation of user stories, requirements, acceptance criteria, and artifacts needed for development estimation, and sprint planning activities
  • Own the internal and external personas for your respective product portfolio; evangelize for these personas throughout the discovery, design, and development process
  • Deeply understand the user experience throughout the customer journey
  • Deeply understand our internal administrative platforms to develop new enhancements and efficiencies for internal support staff and clients.
  • Successfully deliver and deploy projects within the established timelines and ensure that all go-to-market activities are executed according to plan.
  • Provide the Product, Technology, Sales, and Marketing organizations with visibility into the backlog of projects and incremental enhancements
  • Cultivate effective relationships with Technical Product Managers and Software Development Managers to understand, influence and coordinate on projects related to your platform products
  • Partner closely with Marketing and Sales teams to develop strong go-to-market plans.
  • Serve as visionary, project leader, and advocate for the portfolio within the company and for customers
  • Makes presentations at company sales meetings, customer visits, and conventions in support of sales efforts and to drive sales.
  • Provide thought leadership on pricing, business model strategies, and setting business goals.
  • Understand essential aspects of learning design with emphasis on digital learning solutions that address customer workflow and learning challenges.
  • Potential to lead a team of Associate Product Managers, and/or Product Assistants and related Product staff, for coaching, advising, and advocating for each employee as their needs warrant. Meet all performance review deadlines, providing feedback at assigned times with a focus on career development for all team members.

Skills You Will Need Here:

Basic (Required)

  • 5+ years relevant and successful product management, marketing, sales, or development experience.
  • BA or BS.
  • Highly analytical and excels at synthesis of structured and unstructured data; ability to assimilate substantial amounts of information – feedback from customers, quantitative data from web analytics, research reports, market trends and statistics – and to filter it into products that fit learner and client workflows.
  • Experience delivering API/SSO solutions and our content interoperability solutions for partner/vendor integrations.
  • Intellectually curious, with a drive to know everything about our market and customers and to infuse that information with a significant dose of creativity to define a vision for products and services.
  • An understanding of the product development process and an ability to articulate the voice of the customer throughout the lifecycle of the product.
  • Keen ability to de-construct complexities and solve problems pro-actively and re-actively in ways that scale
  • Excellence at articulating vision and strategy that meet business goals
  • Superior presentation and communication skills with ability to tailor messages for different audiences; Demonstrated strategic agility. Proven record with strategy creation and execution.
  • Customer-focused; has a track record of creating successful products by determining customer needs and challenges and translating those to product and value story for the market.
  • Interpersonal Savvy. Outstanding communication skills along with the capacity to work within corporate and entrepreneurial environments.
  • Passion for improving education and specifically for digital learning products and passion for innovation.
  • Ability to champion and execute market-oriented new and innovative approaches, ideas, methods, processes, products and services.
  • Strong negotiation and influence skills.
  • Possess deep understanding of financial metrics and digital metrics.
  • Proficient with Word, Excel, and PowerPoint.



Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Need help finding the right job?

We can recommend jobs specifically for you! Click here to get started.