Marketing Communications Manager

Job Locations CA-Toronto
Posted Date 2 weeks ago(6/24/2020 4:55 PM)
Requisition ID
2020-8840
Job Function
Marketing

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Cengage Logo New

Do you dare to reinvent the future of education?

At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals. As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.

 

Are we right for you?

We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.

 

What You'll Do Here:

The Marketing Communications Manager will develop content for Higher Education marketing campaigns as well as manage external events.

 

The Marketing Communications Manager contributes to the success of the Higher Education group by:

  • Developing easy to understand, true to brand marketing communications content for promotions, websites, social media, corporate information, white papers and PR
  • Managing external events / trade shows for brand positioning, lead generation and ROI

 

Objectives and Tasks:

 

  • Provide content for effective, targeted, innovative promotions including emails, print, web, CMS, social media, white papers, PR/media campaigns and presentations.
  • Work collaboratively with Product Marketing Managers and Digital Marketing Manager to implement promotions as planned.
  • Project manage print and digital promotions. Ensure promotional activities are delivered in line with planning, on time, in budget and in a professional manner.
  • Lead product launches for product-specific market penetration.
  • Work with Digital Marketing Manager on Call-To-Action driven copy for email and web.
  • Work with Product Marketing and Portfolio Managers to ensure content in systems accurately reflects product information
  • Work with Digital Marketing Manager to respond to Return on Investment and analytics on promotions and work to continually improve results through A/B testing and analytics.
  • Ensure all content used for promotional materials is accurate, appropriate and consistent with Cengage branding guidelines and adheres to copyright laws, including social media.
  • Plan and book involvement at major external conferences. Manage presence to best represent brand and products and maximize lead generation.
  • Build attendance and engagement through marketing communications prior to and during conferences. 
  • Work with Marketing team members to ensure correct items are dispatched to all conferences / events.
  • Maintain consistent and powerful branding across all conferences.
  • Work closely and collaborate effectively with the Digital Marketing Manager and Product Marketing Managers to ensure successful and effective campaigns.
  • Work with all team members to set and execute the editorial direction, design, production and distribution of all collateral. 
  • Communicate effectively and appropriately with internal and external stakeholders.
  • Communicate and liaise with colleagues in other functional areas.
  • Attend work-in-progress meetings and report on the status of specific projects / campaigns.
  • Attend regular team meetings.
  • Share information and knowledge with colleagues.
  • Supports Continual Improvement processes throughout the entire project and during the audit process.
  • Seek opportunities to enhance documentation, processes and supported systems to improve processes and procedures.
  • Keep abreast with the continual changes in your field of expertise including any digital and technology developments. Share knowledge with manager and team.
  • Actively seek opportunities to extend and enhance personal knowledge and skills in order to better support customers and colleagues

Core Competencies:

  • Experience driving creative, call to action promotions and maintaining brand consistency
  • Experience in promotional planning and B2B marketing tactics 
  • Excellent communication skills, verbal and written; editing, proof reading and copywriting skills
  • Experience crafting a compelling story
  • Digital savvy, with understanding of digital marketing principles including email and web copy guidelines, A/B testing and interpretation of analytics
  • Proven experience managing multiple projects, marketing budgets, and schedules
  • Interpersonal savvy
  • Creates new and innovative ideas
  • Identifies trends and anticipates market changes
  • Strategic thinking and knowledge of the impact strategies and tactics may have in the marketplace
  • Sound understanding of the Higher Education market and the adoption process
  • Ability to work autonomously and be part of a team 
  • Business acumen
  • Comprehensive understanding of Cengage branding guidelines, Privacy and Copyright laws, including CASL
  • Proven problem-solving skills
  • Ability to prioritize tasks
  • Excellent organizational and project management skills
  • Ability to listen to customer needs
  • Anticipate needs of others
  • Meticulous attention to detail and ability to follow through
  • Ability to organize detailed and complex information so it can be understood by others
  • Excellent interpersonal skills and the ability to work within a close-knit team
  • Ability to listen to and understand marketing objectives
  • Ability to contribute to discussion in a friendly, clear manner
  • Problem-solving abilities with keen attention to detail and follow through 
  • A willingness to support and help others

Skills You Will Need Here:

  • Post-secondary degree (or similar) in Marketing, Communications, English or Media / Journalism
  • Proven experience in developing content and copy writing in B2B marketing
  • Proven record of strong problem solving, project management, and analytical skills
  • Success with development and implementation of strategies 
  • Financial management skills for use in ad promo plan development and management 
  • Strong computer skills including word processing software, email, spreadsheets, databases, networks, and the Internet
  • Familiarity with design and creative software 
  • Experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign, Adobe Pro) and/or Web design package (Flash, Dreamweaver, Fireworks) is a plus

Cengage Core Competencies:

  • Speed: Proactively gets things done quickly, with a high quality of work. Overcomes barriers and continually finds ways to be more efficient.
  • Focus: Identifies core business problems and opportunities; seeks and proposes solutions while avoiding distractions. Persists through achieving deliverables.
  • Collaboration: Committed to helping others be successful; partners with key organizational stakeholders, individuals and teams outside own functional area to promote business alignment.

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