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Job Locations US-NC-Raleigh
Posted Date 4 days ago(7/7/2020 6:35 PM)
Job Title: Senior Cassandra Engineer   - Responsible for building, maintaining and supporting mission critical Cassandra environments. - Work with the development teams to help implement best practices around data modeling and access patterns and with the operations teams to help implement, monitor and support healthy Cassandra rings. - Spearhead projects, including implementation and evangelizing Cassandra, as well as leading the team that will support them. - Build, monitor, support, and maintain DSE Cassandra rings, including ensuring the operational well-being of the rings, engage in active troubleshooting in the event a ring experiences issues, and support the creation and operational viability of new DSE rings. - Implement approaches and tooling for monitoring, supporting, maintaining and validating DataStax Enterprise (DSE) and Apache Cassandra rings. - Consult with development resources to recommend improvements and or best approaches for interfacing applications with the DSE and Apache rings, and data modeling recommendations. - Continuously learn and grow with industry-leading practices, processes, and technologies. - Work with the AWS cloud on Linux based systems. - Champion operational best practices such as automated installs as well as no downtime upgrades and deployments. - Work with operations frameworks such as Appneta, Logic Monitor, DSE OpsCenter, Dynatrace, OpsGenie and AWS monitoring to guarantee 24/7 uptime. - Lead/mentor junior members of the Cassandra support team and recommend self-improvement.
Requisition ID
2020-8862
Job Locations US-NC-Wilmington
Posted Date 1 week ago(7/1/2020 5:33 PM)
As a member of the Higher Education sales team, an Account Executive will plan, organize, and implement selling strategies for a defined print and digital product set to achieve established sales targets and goals at accounts within an assigned sales territory.  Sales activities will be conducted in coordination with sales management, as well as specialist Field and Inside Sales personnel.  An Account Executive will build relationships with decision makers, represent and promote assigned Cengage Learning products to customers, and provide post-sales support as needed to drive sell-through, digital activations, and usage.  In addition, he / she will advise Product teams of marketing trends, competitive developments, and editorial or product improvement opportunities in the field.   Responsibilities:   Plan, organize, and prioritize sales strategies to achieve established sales targets - Develop and maintain a Territory Plan for every account in the assigned territory utilizing sales database tools - Generate realistic sales targets for both our installed business and competitive takeaways - Create strategic plans for high value opportunities, including sales campaigns, Custom project specifications and Digital presentations - Develop itineraries and effectively utilize personnel and other resources, via Territory Planning process, to achieve sales objectives - Work with sales specialist and other sales personnel (eg Engagement Managers, Customer Success Managers, Learning Consultants, and Business Development Directors) to achieve district and territory sales objectives - Participate in planning process for development of District Business Plan to maximize use of team resources - Develop daily plans utilizing sales system to optimize sales calls on campus - Develop and implement plan for effective strategic sampling of e-samples and print Represent and promote Cengage Learning products to all customers to achieve and/or exceed established sales targets and goals - Conduct sales calls with decision makers - Represent full lists across assigned product sets and accounts - Coordinate with Professional & Skills Learning Consultant team to implement account-based sales strategies and ensure complete coverage of all Cengage products an account - Sell Custom, Digital and bundling strategies into all sales calls - Use Consultative Selling Skills framework to create lasting relationships with key instructors across assigned schools - Present strong demonstrations of full product offering, including print, Custom and Digital solutions - Develop relationships with Bookstore Managers/Buyers to strategize sell-through and promotional campaigns and demonstrate understanding of retail business - Implement Direct to Student sales strategies through our Cengage.com portal - Attend conventions and evaluate sales/editorial opportunities as appropriate Develop and report content partnership opportunities at assigned accounts by reporting competitive market information and working as a liaison with publishing teams to sign content partnership contracts - Actively integrate and report faculty and content partnership opportunities into daily selling activities by seeking author contributors for content development for books, supplements, and digital product solutions - Scout and report reviewer or faculty consultant leads - Identify and report trends that could generate new content or marketing models for Cengage Learning Manage territory resources/budget - Qualify sampling needs in advance to avoid excess in shipping costs and units - Review sales and sampling reports to impact cost effectiveness of sales process - Manage T&E resources effectively Manage communications and reporting - Exhibit proficient use of technology communication tools - Update and maintain customer database (Magellan) - Report to manager as required - Fulfill team support roles as required - Communicate & coordinate effectively as required with sales specialist and other sales personnel  
Requisition ID
2020-8853
Job Locations US-Remote
Posted Date 4 days ago(7/7/2020 11:23 AM)
Plan, organize, and prioritize sales strategies to achieve established sales targets - Develop and maintain a Territory Plan for the assigned open territories utilizing sales tools and resources including the sales force CRM (Magellan) - Work with other sales personnel (e.g. Customer Success Managers and Key Account Managers) to achieve open territory and regional sales goals - Participate in the planning process to develop fully informed District Business Plans to prioritize and maximize the use of team resources - Develop and follow through on daily plans to optimize sales potential within each open territory   Represent and promote Cengage Learning products to all customers to achieve or exceed sales targets - Prospect, qualify, and close sales by phone, email contact, and technology demonstrations - Sell Cengage Unlimited, required digital (standalone or digital bundles), and custom into every sales call - Utilize the Digital Selling Journey framework to advance sales calls and maintain relationships with key decision makers   Develop and report content partnership opportunities at assigned accounts by reporting competitive market information and working as a liaison with the product teams to sign content partnership contracts: - Actively integrate, and report faculty and content partnership opportunities, into daily selling activities by seeking author contributors for content development for our printed titles, supplements, and digital products - Identify and report trends that could generate new content, fresh ideas or business models for Cengage   Manage communications and reporting - Exhibit proficient use of technology communication tools - Update and maintain our CRM (Magellan) - Report to the Director of Sales as required - Fulfill team support roles as required - Communicate & coordinate effectively as required with other sales personnel
Requisition ID
2020-8852
Job Locations US-KY-Independence
Posted Date 2 weeks ago(6/29/2020 5:37 PM)
- Oversee daily sales activities of the inside sales team to meet daily metrics and sales goals. - Drive sales by partnering with sales reps, marketing, editorial, digital solutions managers, institutional solutions directors, as well as other various peer groups to create new leads and close business. - Support inside sales team in the creation, planning and prioritizing of individual closing strategies resulting in increased sales. - Assist inside sales team in the identification of short and long term adoption potential in their given geographic territory. - Work with the sales team and customer editors to drive custom business within their territories. - Partner with the inside sales team to drive digital sales opportunities within each representative’s territory. - Partner with Regional Manager by providing updates on current business trends. - Model and reinforce Consultative Selling Skills framework, resulting in a targeted approach to identifying, qualifying and closing business opportunities. - Hire and develop top talent into the organization. - Responsible for succession planning of the inside sales team including coaching and mentoring for the next step in their career. - Strategic analysis of territories by ensuring efficient and effective use of internal key sales tools including Magellan and Data Warehouse to increase opportunity potential.
Requisition ID
2020-8851
Job Locations US-MI-Remote | US-OH-Cincinnati | US-New York | US-FL-Tallahassee | US-NH-Manchester | US-NJ-Jersey City | US-CT-Bridgeport | US-NC-Raleigh | US-PA-Harrisburg
Posted Date 4 days ago(7/7/2020 11:20 AM)
Plan, organize, and prioritize sales strategies to achieve established sales targets - Develop and maintain a Territory Plan for the assigned open territories utilizing sales tools and resources including the sales force CRM (Magellan) - Work with other sales personnel (e.g. Customer Success Managers and Key Account Managers) to achieve open territory and regional sales goals - Participate in the planning process to develop fully informed District Business Plans to prioritize and maximize the use of team resources - Develop and follow through on daily plans to optimize sales potential within each open territory   Represent and promote Cengage Learning products to all customers to achieve or exceed sales targets - Prospect, qualify, and close sales by phone, email contact, and technology demonstrations - Sell Cengage Unlimited, required digital (standalone or digital bundles), and custom into every sales call - Utilize the Digital Selling Journey framework to advance sales calls and maintain relationships with key decision makers   Develop and report content partnership opportunities at assigned accounts by reporting competitive market information and working as a liaison with the product teams to sign content partnership contracts: - Actively integrate, and report faculty and content partnership opportunities, into daily selling activities by seeking author contributors for content development for our printed titles, supplements, and digital products - Identify and report trends that could generate new content, fresh ideas or business models for Cengage   Manage communications and reporting - Exhibit proficient use of technology communication tools - Update and maintain our CRM (Magellan) - Report to the Director of Sales as required - Fulfill team support roles as required - Communicate & coordinate effectively as required with other sales personnel
Requisition ID
2020-8850
Job Locations US-KY-Remote
Posted Date 1 week ago(7/1/2020 1:46 PM)
The Customer Success Manager role is a leadership position in field sales districts. The Customer Success Manager is responsible for servicing, renewing, and growing large adoptions of digital learning products across the Cengage Higher Education portfolio. The Customer Success Manager focuses on driving engagement with and effective usage of digital products by providing post-sales implementation support and training, ensuring consistent and high-quality customer support, monitoring digital product usage, and developing / implementing strategies to increase usage.   Responsibilities:   Provide pre-sale support for digital product sales, with a central focus on driving large digital adoptions - Develop and maintain relationships with IT decision makers and administrators at key digital accounts in assigned district - Maintain up to date knowledge of all systems, policies and procedures on campuses that can and could affect successful implementation of digital products - Partner with Learning Consultants in digital learning solution sales by participating as needed in large adoption sales discussions and demonstrating depth of Cengage digital solutions support - Identify potential Digital Power Users and collaborate to involve them in the Cengage Learning Digital Power User Program - Coordinate with Key Accounts Managers to develop digital product account development strategies at large accounts in the assigned district - Proactively engage with existing customers to drive retention of large digital adoptions   Provide digital training and product implementation support at large digital adoptions - Partner with customers’ IT administrators and digital learning specialists to ensure smooth implementation of digital solutions - Provide virtual and in-person product training for faculty and other key users (eg TAs) at large adoptions - Coordinate and deliver First Class In-Service at start of each term for large digital adoptions - Provide weekly post-sale training and implementation updates to appropriate Learning Consultants and Digital Solutions Coordinators - Collaborate with other divisional CSMs to plan and conduct Digital Implementation workshops to connect successful users of our digital products and build a concrete peer-support network - Coordinate with Learning Consultants, Digital Solutions Coordinators, and others to ensure complete customer service for large digital adoptions - Take intervention action as necessary to improve of customer service experience   Monitor usage of digital products and design & implement usage growth strategies at large digital adoptions - Work with data & analytics provided by Sales Operations to monitor digital product usage at large adoptions - Proactively identify at-risk adoptions due to digital usage issues - Gather feedback from customers, Learning Consultants, Digital Solutions Coordinators, and other internal stakeholders to identify barriers to usage - Develop strategies to increase usage and work with internal stakeholders and customers to implement those strategies   Gather customer feedback and market intelligence and share with internal Product and Sales teams to help improve customer experience and outcomes from our digital solutions - Provide Editorial, Sales, and Marketing with competitive information and customer feedback regarding our digital solutions to improve customer experience, efficacy, and engagement - Ensure the transfer of product knowledge to the Field sales teams by working with Learning Consultants and conducting selected joint customers calls - Identify and report discipline- / school-specific trends affecting future product opportunities to Editorial, Marketing and Product Development - Provide product market feedback to in house teams on a bi-weekly basis - Work with in-house teams to identify targets for digital pilots   Support digital product training for field sales team through virtual and in-person trainings
Requisition ID
2020-8848
Job Locations CA-Toronto
Posted Date 2 weeks ago(6/25/2020 10:35 AM)
- Chart existing business processes in order to define current business activities for the development of procedures and models - Review and analyze the effectiveness and efficiency of existing processes and develop strategies for enhancing or further using these processes - Identify needs and solutions across business system processes, data management, flows and reporting - Prototype new procedures for the purpose of improving business processes, operations, and information process flow - Oversight and support for Cengage Canada’s utilization of the following (non-exclusive) list of systems: CRM (Magellan, Salesforce), Marketing (Eloqua, PIM), ERP (JDE, E1), Royalties (Alliant, Fadel), BI (Cognos.) - Partner with GTS to ensure that every system implementation roll out is well planned and executed, including appropriate testing, user training, and post-implementation support - Efficiently trouble shoot issues and drive towards a resolution - Ensure effective and accurate logging of technical issues and new business needs - Optimize the functional areas of data management, contacts, leads, campaigns, opportunities, quotes, orders, contracts, and cases - Stay ahead of technology changes within Cengage and understand the impact on Cengage Canada - Communicate process changes, improvements, and modifications – verbally or through written documentation – to Cengage Canada employees - Partner with business leaders to address strategic business issues and build plans to apply appropriate technology solutions - Maintain effective communications on a regular basis with key partners across the organization including the product, technology, marketing, sales groups regarding progress on projects, performance and potential business risks
Requisition ID
2020-8847
Job Locations CA-Toronto
Posted Date 2 weeks ago(6/25/2020 10:02 AM)
Plan, organize, and prioritize sales strategies to achieve established sales targets - Develop and maintain a Territory Plan for every account in the assigned territory utilizing sales database tools - Achieve realistic sales targets for both our installed business and competitive takeaways - Create strategic plans for high value opportunities, including sales campaigns, Custom project specifications and Digital presentations - Develop itineraries and effectively utilize personnel and other resources, via Territory Planning process, to achieve sales objectives - Work with other sales personnel (Digital Solutions Managers and Digital Success Specialists) to achieve district and territory sales objectives - Participate in planning process for development of District Business Plan to maximize use of team resources - Develop daily plans utilizing sales system to optimize sales calls on campus - Develop and implement plan for effective strategic sampling of e-samples and print Represent and promote Cengage Learning products to all customers to achieve and/or exceed established sales targets and goals - Conduct sales calls and creating lasting relationships with decision makers and key instructors at colleges and universities. - Represent full lists across assigned product sets and accounts - Coordinate with other Learning Consultant in territory to implement account-based sales strategies - Sell Custom, Digital and bundling strategies into all sales calls - Use Consultative Selling Skills framework to create strong relationships with key instructors across assigned schools - Present strong demonstrations of full product offering, including print, Custom and Digital solutions - Develop relationships with Bookstore Managers/Buyers to strategize sell-through and promotional campaigns and demonstrate understanding of retail business - Implement Direct to Student sales strategies - Attend conventions and evaluate sales/editorial opportunities as appropriate Develop and report content partnership opportunities at assigned accounts by reporting competitive market information and working as a liaison with publishing teams to sign content partnership contracts - Actively integrate and report faculty and content partnership opportunities into daily selling activities by seeking author contributors for content development for books, supplements, and digital product solutions - Scout and report reviewer or faculty consultant leads - Identify and report trends that could generate new content or marketing models for Cengage Learning Manage territory resources/Operational Excellence - Qualify sampling needs in advance to avoid excess in shipping costs and units - Review sales and sampling reports to impact cost effectiveness of sales process - Manage T&E resources effectively Manage communications and reporting - Exhibit proficient use of technology communication tools - Update and maintain customer database (Magellan) - Report to manager as required - Fulfill team support roles as required, including additional coverage when needed - Communicate & coordinate effectively as required with Regional Sales Manager and other business partners
Requisition ID
2020-8846
Job Locations CA-Toronto
Posted Date 2 weeks ago(6/25/2020 10:21 AM)
Sales Leadership and Direction - Partner with Sales, Marketing, Digital and Strategy leadership teams to define go to market strategy and vision for Cengage Institutional sales and Career college team - Ability to identify key market trends and opportunities to sell Cengage solutions at scale - Ability to cultivate relationships with key channels, especially bookstore partners at post-secondary institutions - Communicate company and sales vision to the team, ensuring understanding and commitment. - Communicate sales goals; seek to exceed assigned sales target by working with team members to help them exceed their individual sales and product mix objectives. - Supervise and guide the Strategic Partnership Directors’ efforts and Career Account Managers’ efforts in selling high value opportunities and achieving sales quotas. - Supervise and guide the team’s efforts in maintaining, renewing, and upselling existing Institutional customers, inclusive access customers and career college customers - Develop strategic plans that support the organizational goals of growing market penetration, market share, and customer retention. - Analyze team members’ sales pipeline and competitive activity to forecast and drive strategic priorities and incremental revenue growth; develop appropriate strategies to use opportunities and minimize threat impact. Talent Development - Build and develop the Institutional sales and Careers team, resulting in high levels of performance and a collaborative, strong performing team that achieves and/or exceeds its objectives, new sales quotas, and customer retention expectations. - Establish professional development objectives for each direct report and provide ongoing training with consistent performance evaluation. Communication & Collaboration - Maintain effective and regular communications with key partners across our organization including the product, technology, marketing, sales, services, and implementation teams to guide the continued evolution of our Institutional and Career offerings. - Stay current on all technology changes within Cengage and third-party Learning Management System (LMS) platforms, understand impact on customers and sales teams, and communicate to the broader sales team. Strategy, Reporting & Planning - Establish sales, reporting, content and technology proficiencies for team members within area of responsibility to perform at or exceed performance standards. - Assist the sales team in developing long term adoption and account management strategies and plans that optimize their time and resources. - Complete all required reports regarding sales, expenses, and management activities, and provide sales forecast and complete special projects as requested. - Drive team members’ focus through the strategic use of sales planning tools, including the sales force automation/CRM system.
Requisition ID
2020-8844
Job Locations US-CA-Temecula
Posted Date 2 weeks ago(6/25/2020 9:17 PM)
- Responsible for supporting the channel sales teams, reporting directly to the Sr. Manager of Channel Sales/Partnerships & Operations - The subject matter expert on ed2go’s technical capabilities and offerings - Highly resourceful, strategic and creative thinker, result-driven, self-motivated, innovative problem-solver, welcome to change, and works comfortably in a constantly evolving environment - Adept at making data-driven recommendations and taking the insights and implications found in the data and relate them through cohesive narratives - Able to handle multiple simultaneous projects, meet tight deadlines and remain calm under pressure and in the face of uncertainty - Possessing outstanding attention to detail The Sales Engineer’s responsibilities include…   - Technical Needs Analysis - A high comfort level with internal technical features (XML, API, Reg System Integrations, SSO, LTI, SCORM) - Collect and understand partners technical requirements/needs - Aiding in needs analysis as part of these requests that are technical in nature - Ability to help the partner understand what options are best for them based on their needs, requirements, resources, and goals - Coordinate and collaborate with product and technology teams to align solutions with partners problems and needs - Technical stakeholder for sales channel and partners (voice of the customer) - Sales Opportunity Support - Support pulling and massaging data for partner facing pitch decks - Assist Account Managers with pricing strategy by analyzing data - Researching and determining which products meet partner’s unique requirement - Gap analysis - Demo Dolly - Demoing the strengths of ed2go’s platforms (OAC, partner site, etc.), partner customization options, showing and explaining geolocation from the portal to partner sites, etc.  - Value Chain Support - Expert in our value chain as it exists today and how it continues to evolve as we release new features, etc.  - Major stakeholder in our product releases/launches and SME to support the sales team
Requisition ID
2020-8843
Job Locations US-MI-Farmington Hills
Posted Date 2 weeks ago(6/24/2020 5:06 PM)
- Software Engineer for Cengage Learning, Inc. in Farmington Hills, MI to write high-quality software as a member of an Agile team. - Create new features for eLearning applications that assist students in learning more effectively. - Write effective unit and functional tests. - Provide and receive constructive feedback through code reviews. - Design APIs to support new integrations. - Estimate sprint Stories and Tasks with a high degree of accuracy to contribute to effective sprint planning. - Ensure decisions in area of responsibility are made thoughtfully and on a timely basis. - Work towards continuous improvement regarding processes and work standards. - Provide project scoping through backlog refinement and story tasking. - Foster cooperation and support and encourage teamwork within his/her project teams. - Be proactive in seeking out and encouraging cross-functional resources to participate in discussions, meetings, and communications. 
Requisition ID
2020-8842
Job Locations US-NC-Raleigh
Posted Date 2 weeks ago(6/24/2020 4:52 PM)
- Provide technical guidance, standards, knowledge and understanding of software processes, and tools to deliver Internet facing learning products and services. - Define DevOps best practices for software application teams and assist in executing these processes. - Support software application teams in their use of company-specific provisioning automation tool. - Provide support of configuration management and deployment automation tools. - Provide support of monitoring tools including LogicMonitor, AppNeta, ELK (ElasticSearch/LogStash/Kibana), and DynaTrace for enterprise information technology. - Leverage automation and monitoring tools for continuous improvement of software application deployments and monitoring. - Assist software application teams in leveraging external and internal cloud services features (i.e. Amazon Web Services), such as elastic capacity auto-scaling, elastic load balancing, right-sizing, disaster recovery strategies, and tiered storage. - Assist in the implementation of security best practices and initiatives at all levels of the infrastructure. - Assist in managing third party organization for 7x24 monitoring and first response. - Act as second-level engineering support for incidents, engaging the third party, as well as software application teams and cloud services provider for troubleshooting and problem solving. - Assist in monitoring and controlling the company’s spend rate for platforms in the external cloud. - Ensure maximum uptime of cloud hosted environments, including production, staging, testing, authoring, and development environments. - Keep up-to-date with developments in the e-Learning, technology, and DevOps fields through educational and other information resources and make our team aware of possible applications for new technologies and methods.
Requisition ID
2020-8841
Job Locations CA-Toronto
Posted Date 2 weeks ago(6/24/2020 4:55 PM)
The Marketing Communications Manager will develop content for Higher Education marketing campaigns as well as manage external events.   The Marketing Communications Manager contributes to the success of the Higher Education group by: - Developing easy to understand, true to brand marketing communications content for promotions, websites, social media, corporate information, white papers and PR - Managing external events / trade shows for brand positioning, lead generation and ROI   Objectives and Tasks:   - Provide content for effective, targeted, innovative promotions including emails, print, web, CMS, social media, white papers, PR/media campaigns and presentations. - Work collaboratively with Product Marketing Managers and Digital Marketing Manager to implement promotions as planned. - Project manage print and digital promotions. Ensure promotional activities are delivered in line with planning, on time, in budget and in a professional manner. - Lead product launches for product-specific market penetration. - Work with Digital Marketing Manager on Call-To-Action driven copy for email and web. - Work with Product Marketing and Portfolio Managers to ensure content in systems accurately reflects product information - Work with Digital Marketing Manager to respond to Return on Investment and analytics on promotions and work to continually improve results through A/B testing and analytics. - Ensure all content used for promotional materials is accurate, appropriate and consistent with Cengage branding guidelines and adheres to copyright laws, including social media. - Plan and book involvement at major external conferences. Manage presence to best represent brand and products and maximize lead generation. - Build attendance and engagement through marketing communications prior to and during conferences.  - Work with Marketing team members to ensure correct items are dispatched to all conferences / events. - Maintain consistent and powerful branding across all conferences. - Work closely and collaborate effectively with the Digital Marketing Manager and Product Marketing Managers to ensure successful and effective campaigns. - Work with all team members to set and execute the editorial direction, design, production and distribution of all collateral.  - Communicate effectively and appropriately with internal and external stakeholders. - Communicate and liaise with colleagues in other functional areas. - Attend work-in-progress meetings and report on the status of specific projects / campaigns. - Attend regular team meetings. - Share information and knowledge with colleagues. - Supports Continual Improvement processes throughout the entire project and during the audit process. - Seek opportunities to enhance documentation, processes and supported systems to improve processes and procedures. - Keep abreast with the continual changes in your field of expertise including any digital and technology developments. Share knowledge with manager and team. - Actively seek opportunities to extend and enhance personal knowledge and skills in order to better support customers and colleagues Core Competencies: - Experience driving creative, call to action promotions and maintaining brand consistency - Experience in promotional planning and B2B marketing tactics  - Excellent communication skills, verbal and written; editing, proof reading and copywriting skills - Experience crafting a compelling story - Digital savvy, with understanding of digital marketing principles including email and web copy guidelines, A/B testing and interpretation of analytics - Proven experience managing multiple projects, marketing budgets, and schedules - Interpersonal savvy - Creates new and innovative ideas - Identifies trends and anticipates market changes - Strategic thinking and knowledge of the impact strategies and tactics may have in the marketplace - Sound understanding of the Higher Education market and the adoption process - Ability to work autonomously and be part of a team  - Business acumen - Comprehensive understanding of Cengage branding guidelines, Privacy and Copyright laws, including CASL - Proven problem-solving skills - Ability to prioritize tasks - Excellent organizational and project management skills - Ability to listen to customer needs - Anticipate needs of others - Meticulous attention to detail and ability to follow through - Ability to organize detailed and complex information so it can be understood by others - Excellent interpersonal skills and the ability to work within a close-knit team - Ability to listen to and understand marketing objectives - Ability to contribute to discussion in a friendly, clear manner - Problem-solving abilities with keen attention to detail and follow through  - A willingness to support and help others
Requisition ID
2020-8840
Job Locations CA-Toronto
Posted Date 2 weeks ago(6/24/2020 4:54 PM)
The Digital Marketing Manager will plan, implement and manage the digital marketing strategies and manage key digital marketing assets for Cengage Canada to drive profitable growth and improve revenue outcomes.  The Digital Marketing Manager is accountable for the tracking of all digital campaigns and uses the digital assets to drive improved customer and financial outcomes.   The Digital Marketing Manager will collaborate with the marketing team including the Marketing Communications Manager, Marketing Programs Manager and Product Marketing Managers to ensure the success of campaigns.   The Digital Marketing Manager provides coaching and mentoring as well as supporting the training and development of the Associate Digital & Design Marketing Manager including the allocation of tasks.   - Drive online traffic to maximize sales and leads across the e-commerce platforms: B2B platform (lead generation) and B2C platform (sales). - Drive engagement and growth across all digital channels. Use analytics to identify trends and insights, inform digital strategy, report and improve on results. - Collaborate with marketing colleagues to execute integrated email / web campaigns. - Work with external channel partners to plan campaigns and increase traffic and engagement through booksellers - Manage group social media sites and social marketing activities. Build social media audience and engagement. Foster dialogue and answer questions posed by the audience in a friendly and knowledgeable manner and in adherence to company social media policies. - Collaborate and support key stakeholders with digital marketing across the organization, for example Human Resources regarding LinkedIn. - Ensure all content is accurate, appropriate and consistent with Cengage branding guidelines and adheres to copyright laws. - Ensure Company Social media policies and procedures are followed, especially when dealing with negative feedback. - Use analysis tools to measure performance of digital platforms. - Monitor platforms and provide weekly/monthly, high quality reports on web analytics. Track conversions rates and make recommendations for improvement. - Manage budget and monitor ROI to achieve agreed targets and monitor relevant data, trends, analytics, KPIs associated with all digital marketing. - Work with Marketing Communications Manager on call-to-action driven copy for emails and landing pages - Work with Marketing Communications Manager to respond to analytics on promotions and work to continually improve results. - Manage and support direct report with appropriate training and development plans. - Recruit, train and facilitate multi-skilling of team. - Supervise staff training and include all staff in the training process. - Conduct timely performance management reviews. - Provide timely and constructive feedback on staff performance issues. - Supervise coaching, monitoring and on-the-job training, where required. - Regularly delegate responsibilities and tasks to direct reports. - Lead and motivate direct reports to achieve performance goals. - Provide guidance and clear direction to staff. Be available to staff for queries; and to assist with problem-solving and issue resolution. - Schedule regular meetings with staff and monitor progress on deliverables and goals. - Counsel staff and proactively engage with direct reports and stakeholders to resolve issues promptly; elevate appropriately to management and HR. - Resource planning. - Work closely and collaborate effectively with the Marketing Executive, Marketing Communication Manager and Product Marketing Managers to ensure successful and effective campaigns. - Communicate effectively and appropriately with internal and external stakeholders. - Communicate and liaise with colleagues in other functional areas. - Attend work-in-progress meetings and report on the status of specific projects / campaigns. - Attend regular team meetings. - Share information and knowledge with colleagues. - Supports Continual Improvement processes throughout all projects. - Seek opportunities to enhance documentation, processes and supported systems to improve processes and procedures. - Keep abreast with the continual changes in your field of expertise, including any technological developments in digital marketing. Share knowledge with manager and team. - Actively seek opportunities to extend and enhance personal knowledge and skills in order to better support customers and colleagues. Core Competencies: - Strong understanding of current digital marketing concepts, strategy and best practice - Familiarity with marketing automation: creating, managing and optimising drip campaigns - Deep understanding of search engine optimization (SEO), and search engine marketing (SEM) - Strong knowledge of social media and digital platforms - Excellent communication skills, verbal and written - Strong organizational and project management skills and time management skills - Proven experience managing multiple projects, marketing budgets, and schedules - Creates new and innovative ideas - Ability to work autonomously and be part of a team - Establishes and maintains effective relationships - Easy to approach and talk to, builds rapport - Organized and flexible problem solver - Strategic thinking and knowledge of the impact social media strategies and tactics may have in the marketplace - Understanding of Cengage’s Social Media Policy - Comprehensive understanding of Cengage’s branding guidelines, Privacy and Copyright laws, including CASL laws - Analytical, quantitative, and problem-solving skills with aptitude to translate data analysis into business recommendation - Understanding and experience working with Google Analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics required. - Excellent written and verbal communication skills - Identifies trends and anticipates market changes - Analytical and problem-solving abilities with keen attention to detail and follow through - Excellent communication and presentation skills - Ability to recruit the right candidate - Good judgment and timely decision-making to prioritise work and effort - Provides strong leadership and guidance for staff - Ability to set standards for performance - Effectively coaches and fosters an environment of continuous improvement by positive role modeling and collaboration - Provides appropriate development training for staff - Demonstrated ability to manage workloads, a large team and processes - Ability to organise detailed and complex information so it can be understood by others - Excellent interpersonal skills and the ability to work within a close-knit team - Ability to listen to and understand marketing objectives - Ability to contribute to discussion in a friendly, clear manner - Problem-solving abilities with keen attention to detail and follow through - A willingness to support and help others
Requisition ID
2020-8839
Job Locations US-Remote
Posted Date 1 week ago(7/1/2020 2:55 PM)
As a member of the Higher Education sales team, an Account Executive will plan, organize, and implement selling strategies for a defined print and digital product set to achieve established sales targets and goals at accounts within an assigned sales territory.  Sales activities will be conducted in coordination with sales management, as well as specialist Field and Inside Sales personnel.  An Account Executive will build relationships with decision makers, represent and promote assigned Cengage Learning products to customers, and provide post-sales support as needed to drive sell-through, digital activations, and usage.  In addition, he / she will advise Product teams of marketing trends, competitive developments, and editorial or product improvement opportunities in the field.   Responsibilities:   Plan, organize, and prioritize sales strategies to achieve established sales targets - Develop and maintain a Territory Plan for every account in the assigned territory utilizing sales database tools - Generate realistic sales targets for both our installed business and competitive takeaways - Create strategic plans for high value opportunities, including sales campaigns, Custom project specifications and Digital presentations - Develop itineraries and effectively utilize personnel and other resources, via Territory Planning process, to achieve sales objectives - Work with sales specialist and other sales personnel (eg Engagement Managers, Customer Success Managers, Learning Consultants, and Business Development Directors) to achieve district and territory sales objectives - Participate in planning process for development of District Business Plan to maximize use of team resources - Develop daily plans utilizing sales system to optimize sales calls on campus - Develop and implement plan for effective strategic sampling of e-samples and print Represent and promote Cengage Learning products to all customers to achieve and/or exceed established sales targets and goals - Conduct sales calls with decision makers - Represent full lists across assigned product sets and accounts - Coordinate with Professional & Skills Learning Consultant team to implement account-based sales strategies and ensure complete coverage of all Cengage products an account - Sell Custom, Digital and bundling strategies into all sales calls - Use Consultative Selling Skills framework to create lasting relationships with key instructors across assigned schools - Present strong demonstrations of full product offering, including print, Custom and Digital solutions - Develop relationships with Bookstore Managers/Buyers to strategize sell-through and promotional campaigns and demonstrate understanding of retail business - Implement Direct to Student sales strategies through our Cengage.com portal - Attend conventions and evaluate sales/editorial opportunities as appropriate Develop and report content partnership opportunities at assigned accounts by reporting competitive market information and working as a liaison with publishing teams to sign content partnership contracts - Actively integrate and report faculty and content partnership opportunities into daily selling activities by seeking author contributors for content development for books, supplements, and digital product solutions - Scout and report reviewer or faculty consultant leads - Identify and report trends that could generate new content or marketing models for Cengage Learning Manage territory resources/budget - Qualify sampling needs in advance to avoid excess in shipping costs and units - Review sales and sampling reports to impact cost effectiveness of sales process - Manage T&E resources effectively Manage communications and reporting - Exhibit proficient use of technology communication tools - Update and maintain customer database (Magellan) - Report to manager as required - Fulfill team support roles as required - Communicate & coordinate effectively as required with sales specialist and other sales personnel  
Requisition ID
2020-8838
Job Locations US-NY-Remote
Posted Date 2 weeks ago(6/24/2020 7:57 PM)
Develop, manage, and retain top sales talent - Recruit and hire “best in class”, field-based Account Executives and Customer Success Managers to fill open positions - Provide initial and on-going training to ensure every Account Executive and Customer Success Manager’s success - Provide accurate and meaningful performance feedback to all Account Executives and Customer Success Managers in a timely manner - Identify performance issues and work to address them with a high degree of urgency - Mange each Account Executive’s professional development and sales success through field-based coaching, formal and informal mentoring, and / or additional training as needed - Coordinating with Sales Program Directors to ensure effective deployment and development of Customer Success Managers - Ensure the retention of top-quality talent through career development / coaching - Develop and coach Account Executives and Customer Success Managers on consultative selling skills - Provide feedback as appropriate on assigned Engagement Managers to their respective managers Create and execute district- and territory-level sales plans - Develop and carry out a strategic District sales plan that drives the Region’s sales success and digital growth - Appropriately deploy Customer Success Manager to provide pre-sales support for digital product sales, with a focus on driving large digital adoptions - Analyze District sales reports, Account Executives’ pipelines, and competitive activity to forecast and drive territory growth - Develop appropriate strategies to take advantage of opportunities and minimize impact of competitive threats - Ensure Account Executives develop and implement effective territory plans through the strategic use of territory planning tools (e.g. the sales force automation / CRM systems) Ensure effective collaboration and communication with internal stakeholders outside the Sales organization - Ensure communication and collaboration between Account Executives and other sales specialists, such as the Inside sales teams - Work with internal teams (Marketing, HR, Finance, Digital Implementation, Institutional Sales, etc) as needed to achieve District and Company sales objectives - Communicate regularly with internal constituents and stakeholders to ensure complete information flow concerning opportunities, threats, etc. - Gather market and competitive intelligence in the assigned District and share with appropriate internal personnel - Assign Customer Success Managers to support digital product training for field sales team through virtual and in-person trainings Provide leadership and direction to District sales team - Communicate Company and Sales vision to team ensuring understanding and commitment - Communicate District and individual sales goals - Drive to exceed assigned sales target for the District by working with Account Executives to help them exceed their individuals’ sales and product mix objectives - Provide enterprise-wide account leadership within assigned District (e.g. bookstores, multi-department sales and strategies that affect an entire account) Administer District budget and ensure reporting requirements are met - Manage District expense budgets including sampling and overall cost center, monitor expenditures by team members and work with them to ensure budgetary compliance - Complete all required reports in a timely manner
Requisition ID
2020-8837
Job Locations US-OH-Mason
Posted Date 2 weeks ago(6/24/2020 11:35 AM)
Manager, Software Engineering for Cengage Learning, Inc. in Mason, OH to own all aspects of delivery for the Student and Instructor dashboards where Cengage users access their digital courseware and partner offerings. Work closely with our Learning Platform, Partner, Analytics and Commerce team and lead initiatives that are cornerstone to a vastly innovative and exciting roadmap. Mark and communicate plans, mitigate risks, and deliver to schedule. Collaborate with internal stakeholders and agile development teams to build new features based on business requirements. Work with partners to establish and handle product backlogs, product estimates, and budgets. Maximize performance in a cloud environment, work towards continuous delivery, and  guarantee uptime. Engage with architects and tech leads to drive design decisions, look for opportunities to improve the platform, and continue to service-level customers that require backward compatibility. Perform coding, as necessary, support the rigor behind code reviews, and participate in code reviews to ensure proper coverage and standard methodologies Work across complex enterprise systems to enhance current processes and procedures while ensuring validity of enterprise data. 
Requisition ID
2020-8835
Job Locations US-CA-Temecula
Posted Date 2 weeks ago(6/25/2020 9:17 PM)
- Daily partner support; respond to partner requests and inquiries pertaining to programs, products, & account development within SLA.  Reporting, data entry and integrity; daily reports on internal systems and student  progress, maintain and update CRM database to ensure accurate online and account contact information, assist  partners with ETPL application and renewal processes.  - Sales Support; collaborate with Account Management to execute corporate and workforce, grant, government and military funded growth opportunities with partners, target and exceed sales revenue goals and  management objectives for the Academic Sales channel.  - Implementation and training; site creation and maintenance, creation and execution of customized partner  trainings and materials for both partner and student‐facing websites, tools, processes and procedures, run  WebEx and Zoom meetings with academic partners and Academic Sales team. - Marketing assistance; assist with collateral material/accessories management, including partner kits for sales  meetings and trade show coordination, as directed by Account Management and Sales leadership teams. - Communicate and interface with other functional departments and teams to effectively resolve partner inquiries and requests, lead projects and initiatives focused on improving efficiency and productivity for the role and  larger organization. - Perform special projects or other duties as directed by the Sales leadership team.  - Occasional domestic travel may be required. 
Requisition ID
2020-8834
Job Locations US-MA-Boston
Posted Date 3 weeks ago(6/22/2020 5:53 PM)
As Marketing Operations Coordinator, you’ll be the go-to person supporting the wide-ranging impact of our Directors of Operations, Marketing Technology, Measurement & Analytics, Web, Automation, and the VP of Marketing Operations.   In this role, you'll wear many hats--from gathering inputs for a presentation to consolidating action items to administrative tasks. Your detailed mindset, process-orientation, people-focus and impeccable written and verbal communication skills will be valued by every member of the team. If documented processes, certainty of data, and clear communication make you happy, we want to meet you.   Cengage is an innovative force in the education market, delivering learning technology, content and services for the higher education, K-12 and library markets. You’ll be joining an organization deeply committed to putting students first, offering quality products they want—and can afford. Why not apply?   Essential Duties & Responsibilities: - Help scale Marketing Operations’ impact by keeping the team’s internal SharePoint site up-to-date with all marketing processes, references, links. - Maintain contract database for technology vendors, ensuring appropriate user access, renewal dates, assisting with contract negotiation meetings and keeping minutes of key discussions to ensure timely follow-up. - Assist with new vendor setup, and timely coding and processing of vendor invoices. - Support Marketing Operations’ commitment to data quality through regular audits and remediation of data quality errors in Automation and Lead Management. - Perform a critical role in Cengage’s privacy function by owning marketing response to all “right to be forgotten” requests, per the General Data Protection Regulation and Cengage policies. - Help ensure Cengage’s customer focus by monitoring the general marketing email inbox and marshaling the right resources to resolve customer concerns. - Work with the Directors and VP of Marketing Operations to arrange meetings, develop and distribute clear agendas, record minutes and gather status on commitments from these meetings. - hoc reporting and projects of many varieties, including generation of campaign result reports to promote data-driven decision making by Marketing team.  
Requisition ID
2020-8827
Job Locations US-CA-Temecula
Posted Date 2 weeks ago(6/25/2020 9:16 PM)
- A member of ed2go’s Sales leadership team, and ed2go’s extended leadership team, reporting directly to the Sr. Director/Head of Channel Partnerships - The subject matter expert on ed2go’s third party funding sources (i.e. WIOA, Vocational Rehab, MyCAA, Military, Grants, etc.), sales trajectory, key partners and vendors contributing significant share and/or risk, funding source KPIs, and advocate for resource and initiative prioritization to accelerate growth - Highly resourceful, strategic and creative thinker, result-driven, self-motivated, innovative problem-solver, welcome to change, and works comfortably in a constantly evolving environment - Adept at making data-driven recommendations and taking the insights and implications found in the data and relate them through cohesive narratives - Able to handle multiple simultaneous projects, meet tight deadlines and remain calm under pressure and in the face of uncertainty - Someone possessing outstanding attention to detail with a proven track-record of achieving results This leadership position is the intersection of: - Funding source expertise, influential relationships, and industry credibility - Sales management with accountability for specific sales targets for each funding source - Strategy management with multi-year revenue, strategy, and resource planning by source   Create and lead our Third Party Funding Strategy - Provide subject-matter expertise to the organization and to our customers in multiple funding sources (in priority order): Workforce Development, Worker’s Compensation, Military Funding, Trade Adjustment Assistance, Bureau of Indian Affairs, etc. - Map out short, mid, and long-term plays per funding source, including win-strategies to capture more share, diversification strategies to minimize risk, and data-driven recommendations on where to focus and where to divest - Provide short and long-term strategic recommendations that build and capitalize on opportunities - Provide thought leadership through consultative sales support, deal closing, and marketing assets (white papers, webinars, tradeshow/conference presentations, etc.,) Insights, Risk & Operational Management - Thorough knowledge of multi-year ed2go sales data by funding source overall, and by customer;  constant  data analysis to understand over, under, and flat performance by customer and funding source; create dashboards and risk indicators to monitor risk and work with sales team members to create mitigation plans per customer, region, and funding source - Develop micro and macro-level understanding of the environmental factors that correspond to funding source opportunities, funding source increases/decreases, and map ed2go performance to these factors - Provide regular report outs to the business on the status of performance against goals, the status of risk factors and mitigation plans, and plans to get back on track (if needed) - Provide compelling and concise summaries of opportunities, performance, and plans to stakeholders within ed2go and Cengage - Collaborate with the leadership team on monthly, quarterly, and annual presentations, health metrics, and other updates that summarize business performance and opportunities. People Management & Teaming - Overseeing the activities and performance of the third party funding sales team, including an in-depth knowledge of the value generated by resource activities and opportunities for resource optimization - Working with direct reports and sales leaders in meeting or exceeding team sales goals. - Collaborating with marketing on GTM execution and sales enablement needs. - Ongoing training and coaching of your direct reports - Developing your sales team through motivation, counseling and product/service model knowledge education. - Oversee our vendor relationship for RFP/Grant services, including regular performance reviews and vendor feedback, competitive service evaluation (if needed), and mid- to long-term evaluation of bringing this capability in-house.
Requisition ID
2020-8826

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